spotify

So long, Spotify: Reflections on creating content and speaking my truth

And that’s a wrap. Today is my last day at Spotify. Since February 2017, I was a writer on the Originals Team that brought original audio and video content to Spotify for the first time. I worked largely on video content for RapCaviar as I watched it grow from 5 million to over 10 million followers as the second largest playlist on the platform.

I came into the role armed with my writing chops, my early foundation in journalism, and my most recent artist relations experience I developed previously at SoundCloud.

Video production though was a new world, so I was excited to learn as much as I could. I’m grateful for how much I’ve learned and grown, even bridging over to creative producing. I sharpened my skills in conceptualizing creative ideas, writing and pitching treatments, understanding the ins and outs of being on set, and interviewing artists.

Artist relations always went hand in hand with my role as a writer. Helping bring opportunities for artists and creators I believe in, especially emerging artists, producers, and women brings me joy. Big thanks to all those I’ve gotten to cross paths with, work with, and support throughout my time at Spotify. I’m proud of the work I’ve done and brought to the table. Some of my favorite memories include:

  • Covering the underground movement Denzel Curry started in Carol City that marked its place in Miami hip hop history and whose sound inspired a new generation of SoundCloud rappers

  • Bringing spirituality and hip hop together by inviting Imani, The Hood Healer, through to do Trippie Redd’s first spiritual reading and a special group reading for International Women’s Day dinner with City Girls, Kali Uchis, and Molly Brazy

  • Having 6LACK cook chicken wings for fans at his favorite American Deli in Atlanta

  • Telling the story of LVRN and their establishment as a creative, hardworking management company as they celebrated the opening of their new office and studio in Atlanta

  • Visiting legendary, solar-powered Tree Sound Studios in Atlanta, a special recording studio that reverberates positive energy and love because of the Tree Sound team and where artists like Outkast and Future have been recording in for years

  • Exploring the history of Go Go music in D.C. and its influence on GoldLink’s At What Cost

  • Bringing some of my favorite producers through to help tell their stories which contributed to the growth of the Visualize producer series and playlist: DJ Dahi, Take A Daytrip, Teddy Walton, ThankGod4Cody and Carter Lang

  • Organizing and hosting the first ever Women@Spotify LA panel and networking mixer event where I invited women filmmakers to share their experiences and advice in celebration of International Women’s Day

  • Concluding my final week and final video project on set in Philadelphia with Tierra Whack whose music and originality has inspired me to take greater leaps and to always be myself

I’m grateful for the challenges and learning experiences that remind me to always speak and stand in my truth. Perseverance and resilience continue to build my character and strength, and having integrity gives me the courage to move forward. Key takeaways and reminders:

  • Trust your gut, know yourself, and stand for what you believe in. I’ve shared this in previous takeaways, but it’s worth repeating.

  • Share your hard work and accomplishments to advocate for yourself, but don’t be so hard on yourself. I’ve been on a continuous journey of sharing my voice and consistently talking about the work I do. Sometimes I may want to lay low, and that’s okay. Don’t be hard on yourself if you don’t share every moment you’ve created and every contribution you’ve made. The work will ultimately speak for itself, but revel in things that you do want to celebrate and share with others.

  • Know who’s in your court, stick with them, and tell them you love them. I’m grateful for my supportive family and tight circle of friends who remind me that I am loved, supported, and seen. Congruent energy is key.

What’s next for me? I’ll be sharing more updates about my next moves soon in a few weeks. In the meantime, I’ll be decompressing and working on some projects I’m excited to build and grow.

You can get in touch with me by heading to the Contact page on my website or feel free to subscribe to my newsletter. If you’ve been following along with me on my journey in music since the early days, thank you for the continuous support. Here’s to new beginnings.